Introducing: Luxe Bridal Appointments

Indulge in our new exclusive, personalized bridal shopping experience with our Luxe Bridal Appointment, where you'll enjoy one-on-one styling in one of our luxurious bridal suites. Request your appointment below!

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Your perfect forever, begins with a dress...

We are a one-stop shop for bride’s everywhere, carrying over 60 designers of dresses and accessories for the whole bridal party. We look forward to making your wedding day vision come to life!

About our Cincinnati Bridal Boutique

Bridal and Formal is a family-owned business that started as a corner store in Cincinnati, Ohio. We began our journey in 1969 with only two employees. We have grown to be one of the largest bridal salons in the country. Our store is now located in the heart of The Reading Bridal District, spanning an entire city block. Our goal is to be a one-stop shop for brides everywhere, carrying over 35 bridal collections and over 20 bridesmaid and special occasion collections. We look forward to making your wedding day vision come to life.

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EXPLORE OUR DESIGNERS

We have over 3,000 dresses in our store across over 60 of the most coveted designers in the industry.


Each style you see online is part of our in-store collection — ready for you to experience in person.

Browse Wedding Dresses

THE EXPERIENCE

At Bridal and Formal, from the moment you step through our doors, you're not just shopping for a dress — you're stepping into a once-in-a-lifetime experience. Our expert consultants will help curate a selection of exquisite gowns tailored to your style, creating a magical and stress-free experience! We make sure each appointment is tailored to you, your style and your vision. Enjoy the undivided attention, expert advice, and the joy of saying "yes" to the dress of your dreams.

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YOUR VISION, OUR EXPERTISE

With decades of experience in the bridal industry, our team brings unmatched knowledge, care, and passion to every appointment. Many of our stylists have spent years—some even generations—helping brides find the dress of their dreams. They are highly trained and some of the most knowledgeable in the business and are there to help make your experience in saying "yes" to your dream dress enjoyable and effortless!

Meet The Team
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Family Owned and Operated
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50+ years of business
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Largest selection of dresses in the Midwest
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Located in the heart of the Reading Bridal District

Collections

"Our mission is to curate a magical and stress-free bridal experience. Our dedication to impeccable service, exceptional quality, and meeting a bride's vision is the hallmark of our company. We strive to make each bride's journey to 'I do' as memorable and beautiful as the love story she is about to celebrate."

Upcoming Events

  • Thanksgiving 2025.png__PID:2fdc5353-675e-4994-847b-999dc179e69b

    Bridal & Formal Holiday Hours

    Bridal & Formal will be closed on Thursday, November 27th in observance of Thanksgiving. We will resume normal business hours on Friday, November 28th, from 11:00 AM to 5:00 PM.

    We wish you and your loved ones a warm and happy holiday! 🧡

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  • Maggie Sottero Designer Event November 28 – 30, 2025

    Discover even more Maggie Sottero styles—available for one weekend only during our exclusive in-store event.

    Reserve your appointment now and find the gown that’s meant for you.

    Read More 

  • Special Hours Announcement

    Bridal & Formal will be closed on Tuesday, December 9th, for inventory. We’ll reopen Wednesday, December 10th, from 11 AM – 5 PM.

    Read More 

Love notes from our brides...

“Believe the hype!!!! This place is IT! I went to 8 stores and tried on 34 dresses to find the one. I was looking for specific features, and most stores had couple dresses with what I wanted, but then I had to start compromising. Bridal and Formal showed me ONLY dresses with everything I wanted. My consultant Bobbie was able to pull like 8 dresses that checked all my boxes. She was so positive and bubbly, and made me feel comfortable and confident during my visit."

Molly T.

“I just bought my dress from Bridal & Formal and could not be happier with my experience! Randy from “Say Yes to The Dress” comes by there twice a year & he personally asked me the big question - “Are you saying yes to the dress?” Such a special experience!"

Kayla G.

“The staff at Bridal and Formal were amazing. They really took the time to listen to what I wanted and the budget that I wanted to stick to, and right away, they found something that checked all the boxes. They were so respectful, professional and fun, and made the entire experience enjoyable for me and my entire bridal party. On top of all that, the bridal shop is beautiful and has a wide selection of dresses. Would highly recommend!"

Lindsey B.

“Absolutely loved the experience I had here. After numerous other bridal shops this one takes the cake. Thanks Bridal and Formal!"

Alexandria W.

“My mom “said yes” at Bridal & Formal a little over 30 years ago, and I recently said yes there as well! The team is fantastic, the selection is massive, and anything you could want from designer to more budget friendly options are there. I thought I came in with an “idea” of the dress, and found something I loved even more! Special thanks to Lacrecia my consultant for the day for helping make the experience extraordinary!"

Elizabeth W.

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